How to Spot Green Washing

The global organics industry is estimated to now be worth in optional of US $50 Billion per annum ( Research Institute of Organic Agriculture, 2009 ) and has been growing an average of 20 % per year for the last ten years bout the emergence of the massive green & eco - friendly market position estimated to be worth US $420 Billion by 2010 ( Nielson Spotless Paper, 2009 ).

This phenomenal growth has front to increasing amount of companies difficult to cash in on the organic boom with slick " green " marketing and calculated packaging changes rather than providing quality eco - friendly and organic products.

Many companies are now interrogation to use " organic " ingredients in their products. But what rate is thoroughly organic and what about the rest of the ingredients? Are they safe?

Sarah Underwood is one of several reporters identifying this trend in an article for WBZTV last year where she discussed the limits of terms such as " organics " on cosmetic product labels. She said:

" A face mask has organic in the brand name, but contains propylparaben. A shampoo also calls itself organic, but includes cocmidolpropyl betain. These synthetics have not been approved as organic ingredients. "

So is there an authority that governs the use of the term " organic " on labels? The simple answer is NO.

However, the term " certified organic " IS governed by a number of internationally recognised bodies. Searching for products with the logo of a certifying body on the label is the only way you can guarantee the organic authenticity and integrity of every ingredient in the product. Without this, the organic claim means nothing, as it cannot be verified. The only way customers can be assured that they are purchasing REAL ORGANIC products produced without the use of synthetic chemicals and GMO ' s is to purchase products which have been organically certified with a leading independent certifying body such as the;

* US Department of Agriculture Logo - USDA ( US Department of Agriculture ),

* International Federation of Organic Agriculture Movements Logo - IFOAM

* Australian Certified Organic Logo - ACO ( Australian Certified Organic ),

Consumer Reports ' ShopSmart has advice on how to tell if a product is really organic. Look for a seal that says the product is certified organic. One common seal is from the U. S. D. A., and that means the product is 95 percent or more organic.

If you don ' t see a seal, a quick look at the ingredients will likely tell you it ' s not entirely organic - that way you won ' t end up overpaying for something that ' s not quite as organic as it seems.

How Do We Know What We Are Buying Is Really " Natural " And " Organic "?

Fortunately, there is a very simple way to differentiate between hype and truth in cosmetics - and that is to read the ingredient list on the label. It is a legal requirement that all skin care products must be labelled with the ingredients in descending order of their quantity in the product.

A good rule of thumb is if you cannot pronounce an ingredient you know it is a synthetically produced chemical!

The skin is the largest organ in the body and absorbs everything so unless you can eat it why would you want to put it on your skin?

These two simple strategies - looking for organic CERTIFICATION and reading ingredient labels, will help you avoid being conned by the dirty practice of green washing.

For certified organic products with organic food grade ingredients check out LivingPureOrganics. com

Jon Mckee Queen and the Agriculture for Green Energy in Ukraine

A massive trials like Chernobyl will seriously elevate a lot of issues whenever it comes to Ukraine ' s programs to develop nuclear power. Take it it or not, these programs fully crop up and although there is a lot of political pressure on them, they are not about to end anytime at once. The best idea to get over them is to get over an alternative source of energy. Jon Mckee Queen has studied this field, especially coterminous the Japanese earthquake that was about to cause a huge nuclear issue. Although the consummation was pretty bad, it could have been way worse. If this problem was caused by a natural disaster, the Chernobyl one was caused by a human mistake.

According to Jon M Queen, there are multiple alternatives for green energy in Ukraine. The field is just being discovered by the investors, so there is still a lot of work to do. The most important one - which actually works all over the world - is the solar energy. There already are a couple of companies trying to solve this situation. At the same time, the hydropower is just as useful, especially since Ukraine is basically - infested - with hundreds of hydroelectric power stations. Most of them are disestablished, but it makes no difference. They still keep their structure, so they only need some renovation.

Jon Mckee Queen claims there are more sources of green energy in Ukraine. As a matter of fact, he sees Ukraine as one of the most profitable fields from this point of view, mostly due to the advantages it has over other countries. One of the most important advantages is the agriculture. Ukraine has more than 25 % of the fertile black soils in the world, not to mention about the largest arable territories in Europe. The crops and the animal waste can be easily used as biofuel and other forms of energy.

Ukraine exports more sunflower oil than any other country and is among the most important corn, wheat and barley exporters. There are millions of tons out there that can be used for the green energy. It is definitely a huge opportunity for whoever has the courage to involve in this field. However, Jon M Queen is not the only one who spotted these opportunities. Zorg Biogas is just one of the few companies that have already started to work on this field. Of course, the start is always slow, so the results are not quite significant.

The Green Collar Revolution

The 21st Century is known as the Green Collar Era, many economists are using this term to make vivid the increasing amount of jobs created responding to the new fields corresponding to the Green industry.

The Green economy has been the main driving enforcement to create jobs - and they are not responsible true for the mechanical people, I have used the corresponding interrelation as Internet boom to the Green industry - in reality, some have oral that most jobs created will not be related to the practical jobs.

Our squad has put cool some interesting ideas we would like to share with you - and hopefully this can also transmit you some directions to find your Green Collar job.

Agriculture Industry

The agriculture industry has been a key industry benefiting from the green economy, mainly due to the compelling increasing demand for biofuel and other renewable energy, which have been a elder aid for the increase of the food price.

This has created enormous jobs opportunities in the agriculture states in the United States as well as across South America and other food serviceable countries. Currently, the ethanol industry is a good industry to be in as the market share for biofuel is likely to pursue to increase due to supports from government policies.

Another sector is the sustainable agriculture, this involves with companies that engages in research and development of better products and more environmental products for the agriculture industry such as chemicals & fertilizers; water management systems, irrigation companies.

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An indirect benefit is companies provide the plants & equipment for the agriculture industry, because of the increasing farming activities, the demand for these equipment has also increased - so once again, the green industry has created jobs for other inter - related industries.

Green Finance Opportunities

Our team believes that there would be quite a number of new finance positions created because of the green economy. First, the major investment banks have been recruiting and expanding their corporate financing teams to take up new clients in the green economy.

We have seen a large number of cleantech companies applied for IPO last 3 years, and the trend will only continue over the next decade.

Green finance career opportunities exist in different sectors including: Investment banks looking for professionals with experience in the cleantech or renewable energy sectors, analysts for green funds or green ETFs, auditors to conduct environmental impacts for companies, derivatives or options traders for green related financial instruments and also green venture capital & private equity firms

Retail Industry

The green economy has also changed the shape of the retail industry. Retailers must adopt environmental friendly branding strategies to capture the green conscious consumers; which has been growing worldwide.

Customers are now paying much more attention to assess on products they purchase and ensure they do not harm the environment. At same time, many retail stores and hotels are refitting their designs to create a new environmental friendly image.

Some interesting industries had emerged from these trends: store redesign companies where they come up with more environmental solutions such as change of lighting, washrooms and other aspects that can save on energy and water. There is also increasing number of Green Marketing companies helping various stores to create new packaging solutions or green marketing campaigns to capture customers.

Building Industry

One of our clients has created new building materials that are being marketed as green building materials. This is due to the fact that concrete is one of the biggest pollutants to the environmental. In addition, the water required for curing is another reason why many countries are adopting new building code to use environmental friendly building materials.

In the Middle East, for instance, its governments are adopting new water saving building materials so that it can preserve its precious water reserve which is depleting at the fastest rate in history.

In China, it is catching up to the standards set in the US and Europe to adopt higher grade rebar. The higher - grade rebar requires less iron and more vanadium for production, the change in this building code will reduce the demand for iron ore and also reduce the carbon emission for the steel makers.

The building industry is likely to undergo a major transformation in terms of the building materials it uses over the next 2 decades, new products are already being developed to meet the new standards & codes set by the government worldwide.

For those interested to join the green industry, look at different industries and assess if they will be directly influenced by the new revolution.

The car industry is a good example where new industries & sub - sectors are being created because of adoption of electric vehicles. New industries and sub - sectors will continue to be created and new jobs will be required as the result.

Global Green Investors Guide: Looking for green financing opportunities? The venture capital & private equity industry is a growing industry looking for finance professionals. This database includes over 1, 000 venture capital & private equity firms actively investing in the Green industry.

Check out our various Green related information databases on http: / / researchwhitepaper. com