In the grand scheme of things when your business is preparing for an matter or exhibition the graphics do treat to get withdrawn on the back burner sometimes planed last to last minute.
The graphics should be the main locus from stage one when planning an exhibition, abutting all this is what the customer sees first when they come to the stand. Get the message across rapidly, professional and precise and what your business is offering potential customers.
What businesses fail to realise is that the graphics for an exhibition is the most important part and cannot be overlooked or rushed. Below are the top 5 check lists to exhaustive whilst creating the graphic design for the exhibition.
1. Quick punchy headlines keep them clear, short and easy to read.
Put yourself in the customers shoes, would you stand and read a long line of text or a couple of seconds headline? Remember it needs to get the message across and only has a few seconds to do this.
2. The main image keep it clear, high res and sharp dont distract the customers by making them work out what the image is, unless intentional. Use a powerful eye catching image or photo to create a talking point at the exhibition.
3. The design hire a good graphic designer, may cost slightly more but with experience they can make creating the design / graphics a breeze and less headache for you or your team, ask the designer for recent work or portfolio. Meet or talk to the large format printer when arranging quotes, ask to see previous work.
4. 6 - 7 second rule It has been suggested that this is how long the customer will spend looking at the design of the stand so every second counts make everything clear and legible what your business does or the message you are trying to get across.
5. Colour and contrast Colours important everything should have its place and colour, if you have a brand the colours for the stand should all follow this style to make sure it all flows together. This should all be done at the very beginning before designing the stand so the graphic designer is aware of the brand / specific colours.
With all these in place your exhibition stand will not only attract potential customers but also create a professional touch to your business stand. Allowing you and your sales team to focus on the introductions to grab more customers and potentials sales leads.
